![]() In the above example, we track only the source, which in this case was “google.” Generally, every UTM code has the same core pieces: the link itself, followed by any additional tracking parameters. ![]() UTM codes are customizable, meaning you can choose what text is displayed at the end of the link, with some limitations that we will touch on later in this post. These snippets function like landing page trackers, but with the ability to note specifically which link a user clicked. What are UTM codes?Īs explained by HubSpot, UTM codes are snippets of text added to the end of a URL to help analyze the source of website traffic. #Utm code meaning how to#With this in mind, here’s a quick guide on how to set up and monitor UTM codes, and why you should use tracking codes in every marketing campaign in the education, special needs and workforce development markets. UTM codes relieve much of the burden of evaluating your work’s impact, allowing you to focus on the creative side rather than the number-crunching. If you work in marketing, being able to measure and demonstrate your success is a critical part of your job. Sometimes referred to as UTM parameters or tracking tags, UTM codes help marketers “track” website traffic from a specific origin. UTM codes are a nifty way to track the performance of education marketing campaigns and content. That’s an Urchin Tracking Module (UTM) code. ![]() Have you ever noticed the extra text at the end of a URL? The text might say “medium” or “campaign,” or include numbers and other seemingly random notes. Using Google Tracking Codes (aka UTM codes) to Easily & Quickly Measure Your Success ![]()
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